Paraphrasing Matters

Paraphrase Your Copy for Better SEO Results


Paraphrase Your Copy for Better SEO Results

Posted by Mathew Steven in How to do it? 24 Jul 2022

You must have heard about paraphrasing but did you know there’s much more to it than just changing “good day” to “best day” or “you” to “they”?


Read on to discover why it’s important to do so. Find out what else you should be thinking about when you’re writing copy for SEO purposes. Get started by learning how to paraphrase your own content. It’s not as hard as you think!


Don’t worry if you don’t understand everything right away – we’ll break down.

Paraphrase your content to improve ranking and engagement on the Google search engine. Paraphrasing or rewriting is also a form of content marketing. It is a way of expressing an idea or statement in a new and different way. Paraphrasing is a great way of improving the quality of your content; it can also help you to improve your search engine optimization (SEO). When you paraphrase your content, it means that you are restating your content in a new and different way. This is a great way to increase your content length and show Google that your content is relevant to search terms that people are using to find your site.


You’ve probably heard that there are two basic kinds of content on the internet: original content and duplicate content. Original content is the good stuff, and duplicate content is the junk; there are not a lot of people out there who think that duplicate content is a good thing. In fact, Google thinks that duplicate content is so bad that it’s even built a special tool for webmasters to help them find duplicate content. The problem is, that this tool isn’t very good at finding duplicate content. So what is it good for? One thing it’s good for is helping you find content that you can use for your own blog posts. If you’re writing a blog post on the topic of dog walking, it’s very likely that someone else has already written the same post. So if you take the time to read through the duplicate content that Google finds, you’ll likely find a lot of information and ideas that you can use in your own blog posts.



If you’ve ever optimized an article for search engines, you’ve probably come across the term “paraphrasing.” Paraphrasing is the practice of rewording a piece of text in a way that’s more engaging and natural. And if your goal is to increase the traffic to your website then you absolutely need to be doing it.


Paraphrasing Matters

Paraphrasing Matters, and it matters a lot when you are using the content in your marketing and SEO. When you paraphrase your content, you are making a few major changes to your content. You are changing the words and sentence structure to make it new and unique. You are also making sure that it is not the same as what is already on your site. This allows you to rank on new keywords. In fact, the more unique your content is, the more likely you are to rank on the first page of the search engines. This is the best way to get your content noticed.


Paraphrasing by Paraphrasing Matters, Are you aware of just how much search engines value and reward fresh, unique content? If you’re not then you should be. The SEO world is getting more competitive and content writing is becoming more challenging. If you’re not willing to put in the time to come up with your own fresh, unique content then you’re going to be outdone by someone who is. If you’re not using paraphrasing matters to increase your website traffic and you are using content from other sites then you’re likely to get penalized.



Paraphrasing is the process of writing articles, blog posts or web content by using synonyms and other words to replace ones that have the same meaning. This is done so because of the importance of having content that carries your keywords in the best way possible. If you do not use synonyms and key phrases in your content then your website will not rank well on search engines. So, paraphrasing is the best way to make your content unique.


SEO – Search Engine Optimization

In this age of digital communication, the value of copywriting is slowly but surely diminishing. In its place, SEO is becoming more and more important. The thing is, SEO is done for search engines but it’s your customers who are reading the content. This means that you need to make it worth their while. As a writer, you need to understand how to write for a customer, not just for search engines. 

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